SILICON VALLEY, CA, July 16, 2009 /24-7PressRelease/ — Two regional consulting firms have rolled up into Left Brain Marketing, instantly creating one of the leading B2B marketing automation consulting agencies on the West Coast. Malcolm Friedberg and Cari Baldwin bring over 40 years in B2B marketing experience and have extensive experience on multiple marketing automation platforms. Left Brain will focus on helping companies leverage marketing automation through demand generation, lead nurturing and lead management programs.
Friedberg was a former CMO before founding Lead Targets. Baldwin founded Maratona Marketing and is an expert in creating demand generation programs. Together, they bring relationships with the leading marketing automation vendors in the marketplace including Eloqua, Marketbright, Manticore, B2B Engage (formerly VTrenz), and Genius. “Being vendor agnostic is a huge differentiator for Left Brain, and companies that are just getting started with marketing automation are hungry for unbiased advice on which system will best meet their needs,” explains Friedberg.
Rand Schulman, CMO at InsideView and former marketing executive at Unica, WebTrends and WebSideStory praised the firm’s recent work, “Left Brain guided us through one of the most comprehensive software selection processes I’ve ever been involved with. We started the project heading in one direction and ended up taking a completely different, and entirely correct, path.”
Left Brain launched with an existing client-base that includes Host Analytics, Callidus Software, Small World Labs, PGP and others. The firm recently managed a Change Management program for TELUS, a $10 Billion Canadian Telco, as TELUS began its implementation of the Marketbright system.
“Malcolm and I are very excited about having the resources to support start-ups and enterprise clients,” said Baldwin. “The Left Brain team has expert-level knowledge in both strategy and implementation, and our clients appreciate the fact that we take time to understand their business requirements and build custom programs and reports to achieve their marketing objectives.” The Left Brain team is comprised of former marketing and marketing ops professionals with experience at Oracle, NetApp, Hyperion Solutions, Arbor Software and numerous other Valley-based firms.